Ignition DATUM is an easy-to-use software product that centralizes all your organization’s product attributes for a single version of the truth. It adds automation to free up time and reduce costs. It also provides primary support for attributes not handled by your systems, keeps product information consistent across all channels, and allows publishing to all your trading partners.

Built for consumer goods companies, DATUM leverages the Global Data Synchronization Network (GDSN) and supports all attributes of the GS1 US Foodservice initiative, including allergens, ingredients, nutrients, and images. As a SaaS-based product, it is easy to implement with no IT support.


Food Authority

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CPGs Must Strategize on AI Now or Risk Future Market Share

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AFS Data Exchange and the technical staff at AFS were absolutely instrumental in our ability to provide exceptional customer service to our new strategic partners.

Systems Administrator

Food Authority
  • Respond to data requests from trading partners
  • Unify and standardize data from repositories across the enterprise
  • Provide primary management of attributes that your systems do not support
  • Grant access to all items, attributes and images to all your internal users
  • Expand attribute list based upon recipient needs
  • Synchronize all product information with every associated application
  • Assign access rights to add, change, view and approve product information
  • Centralizes all non-transactional product information
  • Unifies and harmonizes information from repositories across the enterprise
  • Keeps your internal enterprise systems in sync with any changes
  • Provides primary management of attributes that your systems do not support
  • Expands the attribute list based upon recipient needs
  • Facilitates the sharing of multiple images
  • Automates the syncing of product data into your ERP and order management systems
  • Automatically matches data received from manufacturers with your product numbers
  • Enables sales spec sheets to automatically integrate with your systems
  • Highlights and displays the previous version, allowing for easy review
  • Notifies you of new products and product changes

Industry Challenges

Product information management (PIM)

Product information management (PIM) is a challenge faced by both manufacturers and distributors.  Getting the proper information into the hands of the user making a purchasing decision at the point of purchase has plagued our industry since its inception.  DATUM addresses this by providing access to the information created by the manufacturer, information that details benefits, nutritional analysis, allergens, serving suggestions – all the information users need in one place!

GS1 data storage

GS1 data storage is addressed by DATUM as it becomes your local resource for product information that is aligned/married to your local item codes.  As manufacturers update content in the 400+ potential fields in the GDSN for food products, you will be notified of the changes so you can take action.

Providing product information

Providing product information has always been important for securing the sale.  DATUM enables you to display, print, or email this information to ensure that you secure the sale.

Complementary Solutions


Enterprise Resource Planning

  • Extensive pricing and costing options
  • Integrated deal management
  • Integrated General Ledger
  • Suggested purchasing
  • Production, scheduling, costing and yield management
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Warehouse Management System

  • Increased inventory accuracy and turns
  • Product rotation and code date management
  • Labor management
  • Cycle count management
  • Support for voice, tablets, mobile devices
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Order Management System

  • Multiple sales channels
  • Agnostic device and operating systems
  • Online/Offline
  • Enhanced customer dependency
  • Margin management
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Proof of Delivery

  • Real-time visibility
  • Clean invoice at delivery and A/R
  • Lot, weight, and code date traceability at the unit level
  • Extensive route analysis
  • Collections and payment processing in the field
Learn More

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