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CPGs Must Strategize on AI Now or Risk Future Market Share

If you have watched or played golf, you know how much easier it is to putt if another golfer must putt their ball first on the same line.

White Papers > CPGs Must Strategize on AI Now or Risk Future Market Share

If you have watched or played golf, you know how much easier it is to putt if another golfer must putt their ball first on the same line. You get precise insight as to what your putt will do. What if you were lucky enough to watch a putt similar to yours for every putt on your round of golf? Rather than rely on green book recommendations, you’d have real data on exactly how your ball will move, given the grass moisture, wind, temperature, and other conditions. Your score would improve materially.

Written by TELUS Consumer Goods on Oct 7, 2019

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