Introducing the Food, Beverage and Consumer Goods business unit of TELUS

Introducing the Food, Beverage and Consumer Goods business unit of TELUS 

We are pleased to announce the joining up of several businesses within TELUS Agriculture to form the Food, Beverage and Consumer Goods business unit. TELUS is making a commitment to help the entire agriculture, food and consumer goods industry, leverage technology to realize our collective potential. We believe that by using technology for good to unlock valuable data, each contributor in the full value chain can achieve greater efficiency, collaboration, and profitability. As an independent and neutral technology provider that is driven by a strong social purpose, we believe we are the right partner to help the industry achieve this.

The newly formed Food, Beverage and Consumer Goods business unit will be dedicated to supporting clients across the world to achieve greater efficiency, agility and profitability through the use of our purpose-built software solutions. 

This business unit is currently made up of three teams; Exceedra by TELUS, Ignition by TELUS and Softrax.

Business overviews

Exceedra by TELUS is a leading, consumer goods solution provider that strives to continually create business value for our clients around the world. Exceedra equips consumer goods companies with smarter sales and distribution capabilities that improve agility, increase efficiency, and enable better decisions in order to drive profitability.

Solutions include: Trade Promotion Management & Optimization, Retail Execution, Sales Agency and Distributor Management, Analytics, and more. www.exceedra.com 

Ignition by TELUS is a leading provider of Supply Chain Solutions for food distributors and manufacturers in North America. Ignition by TELUS is a single-source, integrated platform that is scalable and is modularized to provide the correct solution for each of our partners; large or small. 

Solutions include: Enterprise Resource Planning, Order Management, Warehouse Management, Direct Store Delivery, Analytics, and more. www.ignition.afsi.com 

SOFTRAX provides the only complete revenue management solution that combines enterprise-level billing and revenue recognition capabilities in a multi-tenant cloud-based tool. Independent modules seamlessly integrate with each other and existing core systems to deliver enterprise-level functionality that streamlines the entire revenue management process and advances an organization’s path toward continuous accounting without the need for large platform customization or replacement. www.softrax.com 

As we continue to grow and evolve, we will be broadening and expanding our solutions offer through acquisition and increased investment in product development. 

Meet the Food, Beverage and Consumer Goods team:

Michael Creasey, SVP TELUS Agriculture and Managing Director of Food, Beverage and Consumer Goods

We are happy to announce that Michael Creasey has taken the role of Managing Director for our Food, Beverage and Consumer Goods business unit and is a member of the TELUS Agriculture executive team. 

Prior to joining the TELUS team, Michael worked at Exceedra (acquired by TELUS in September 2020) for over six years. Michael joined Exceedra in 2015 as Commercial Director after working in the industry at Weetabix and Booker. Since then, Michael has successfully built our business in APAC as General Manager for the region and led our Global Sales & Customer team. His knowledge of the food and consumer goods industry rests on 16 years of international management experience in sales, commerce and finance.  

As a member of TELUS Agriculture’s executive team and Managing Director for the new business unit, Michael will be based in the UK and is responsible for leading the overall team and businesses within the Food, Beverage and Consumer Goods business unit of TELUS Agriculture to ensure we meet our goal of connecting the full value chain and becoming the number one solution provider within the industry. Michael will play a key role as part of the TELUS Agriculture Executive team in ensuring the strategic direction aligns with our customer needs and the ambitious business goals and growth which are key to our success.

Michael is joined by:

Sharon Fay, Global Head of Operations for Food, Beverage and Consumer Goods at TELUS Agriculture

As Global Head of Operations for the Food, Beverage and Consumer Goods business unit of TELUS Agriculture, Sharon will be based in Canada and will be responsible for leading the Operations teams in all regions including our services, delivery, support and customer success teams. Through her commitment to Customer Service excellence, Sharon’s track record has consistently demonstrated success in exceeding customer satisfaction goals. Sharon has more than 20 years of experience in the Supply Chain, DSD and the CPG industry and is a seasoned and resourceful Executive Operations Professional with extensive expertise and leadership in Professional/Delivery Services, Sales, Project Management, PMO, M&A Integration, Software Implementations, Customer Service and Support. 

Andrew Banks, Global Head of Sales & Customer for Food, Beverage and Consumer Goods at TELUS Agriculture

As Global Head of Sales and Customer for the new business unit, Andrew will be based in the UK and is responsible for leading the sales and customer teams within the Food, Beverage and Consumer Goods business unit of TELUS Agriculture to ensure we achieve our sales objectives and continue to deliver value to our customers by introducing the wider product portfolio of the business unit.  Prior to joining the TELUS team, Andrew worked at Exceedra (acquired by TELUS in September 2020) for over five years. Andrew joined Exceedra in 2016 as Sales Director for EMEA after working in the consumer goods software industry for over 20 years. Andrew has extensive experience of working across sales, customer management and delivery addressing the challenges faced by the food and consumer goods industry when introducing new technology and processes.

Adam Holmes, Global Head of Product and Sales Strategy for Food, Beverage and Consumer Goods at TELUS Agriculture

As Global Head of Product and Sales Strategy for Food, Beverage and Consumer Goods at TELUS Agriculture, Adam will be based in the UK and will be driving the product strategy and go to market plan to ensure we deliver connected solutions and even more value to our customers. Prior to joining the TELUS team, Adam has spent over 15 years helping manufacturers globally in the TPX/RGM/RetX space as well as working with retailers on their price, promotion and assortment strategies. Adam is looking forward to seeing more customers being successful as the industry moves into its next stage of its journey.

Jennifer Roberts, Global Head of Customer Marketing

As Global Head of Customer Marketing for Food, Beverage and Consumer Goods at TELUS Agriculture, Jennifer will be based in the UK and will be driving the customer marketing strategy to ensure we continue to deliver value to our customers by introducing the wider product portfolio of the business unit. Prior to joining the TELUS team, Jennifer worked at Exceedra as VP of Marketing (acquired by TELUS in September 2020) for over five years. Jennifer has experience working across marketing, brand and sales roles and is focussed on ensuring the industry understands the value our solutions can deliver. 

Tom Zauli, SVP & General Manager for SOFTRAX 

Tom is currently the General Manager of Softrax.  He has worked in the area of automating complex revenue management for over 9 years with Softrax.  Prior to this he has over 17 years of experience with start-up software companies, including SES, HyPerformix, Parasoft, rPath, and iTKO.  Tom has Bachelor of Science and Master of Engineering degrees in Electrical Engineering and started his career as an engineer for GE Aerospace, Martin Marietta and Lockheed Martin.

“The leadership team and I are extremely excited to be driving the Food, Beverage and Consumer Goods business unit of TELUS Agriculture and expanding our portfolio of solutions on our journey to becoming a $1bn organisation.. Collectively, the businesses within TELUS Agriculture and the Food, Beverage and Consumer Goods business unit, offer software solutions that can support your organization through every step of the value chain and help to improve efficiency and increase profitability.”

View the Ignition Leadership team here.

As we move forward together with TELUS, we look forward to further establishing our position as a leading Global provider of technology solutions to support the Agriculture, Food, Beverage and Consumer Goods value chain. 

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